Great creative meets customer service meets content meets shock and awesome

Posted by Mike O'Brien on January 17, 2014 in Content, Creative, Customer Experience, Data, Digital, Postcards from the digital frontier, Social, Thought Leadership | Leave a comment

It’s a minor miracle.

Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You bet your economy class insight it will. Putting a business on the map is a precursor to building preference and trust. I loved the look on the kids face when santa knew his name – magic. Ask yourself when was the last time you made your customers smile, laugh, feel special, be generally amazed and tell all their friends about you? I think the content they created out of the event is priceless – a YouTube video seen 34,987,019 times last time I looked – in the first month.

Creative content that makes you smile.