A viral campaign that really pushes my button

Posted by Mike O'Brien on February 10, 2014 in Brand Activation, Creative, Viral | Leave a comment

You are walking down the street when you spot a big red button sitting in the middle of the square where nothing ever happens. You walk over and in a fit of idle curiosity you push the button. What follows is nothing short of mind-blowing… What this viral ad proves is that the TV station that was highlighting its drama credentials knew exactly how to live up to its logo.