Partners
Mike O’Brien, FCIM, FHEA, IDM Educator of the Year 2014
- Unique experience as a critical thinker in brand, direct and digital strategy development
- A keynote lecturer on digital marketing for the IDM, eConsultancy and Utalk Marketing
- Comprehensive experience in business change management facilitation
- A history of converting new business into sustainable business relationships
- A record of managing and inspiring award-winning teams in creative agencies
- International experience in digital business and marketing strategy review and development
Key Skills
- I specialise in finding the key business issues in complex international business, marketing and product development situations and delivering fast turnaround solutions
- I present inspirational strategies that motivate entire organisations to strive for achievement
- I develop detailed tactical plans that align campaign objectives with customer segments, via the relevant channels and with motivating propositions and messages that prompt response
- I have a proven track record of raising awareness for even the most obscure products and services, converting interest into sales and building sustainable customer engagement programs.
Jane Cave, FCIM, IDM Educator of the Year 2013
- Extensive commercial and not-for-profit experience on both agency and client-side
- Keynote lecturer on marketing for the Institute of Direct and Digital Marketing (IDM) and The Institute of Fundraising (IoF)
- A record of planning and establishing direct and digital marketing and fundraising strategies
- A history of developing relationship marketing programs for major brands
- Board-level experience in business strategy review and development
- Far-reaching consultancy, interim contract and comms training experience
Key Skills
- I am meticulous in evaluating market research, highlighting marketing opportunities and defining accountable objectives
- I enjoy taking responsibility for the development of strategic marketing responses to difficult issues in complex and competitive market sector
- I am experienced in assessing customer profiles and matching segments to channel and messaging plans that align with campaign objectives
- I have a successful track record of marketing and database project management and team building
