Training is one thing. Great training is another.

Training is the future of any business trying to cope with the rapidly changing political, economic, technological and social context, emerging business issues, fragmenting mediascape, agile competition and transient customer relationships. If there is one thing that helping thousands of brand, direct and digital delegates cope with the changing demands of their jobs, it is that defining training needs can be more difficult than delivering the training.

You can never have enough experience.

Over the past 15 years, we have designed, delivered, facilitated and tutored on courses for world famous brands, advertising and marketing agencies, training companies and universities. Our course directory includes:


  • Strategic Business and Marketing Planning
  • Customer Retention and Development
  • B2B Lead Generation
  • B2B Marketing Planning
  • Maximising Campaign Effectiveness
  • Best Practice Campaign Planning
  • Campaign Management
  • Database and Modelling Techniques
  • Absolute Essentials of Marketing Planning
  • Marketing Fundraising
  • Complete Certificate in Digital
  • Copywriting for Digital
  • B2B Creative Strategy
  • From Brand to Digital Creative Department
  • Website Development
  • Consumer Research for product evaluation and development


  • Briefing and Evaluation Creative
  • Immersive Briefing systems
  • Proposition Development
  • Content Development
  • Integrated Creative Strategy and Tactics
  • Integrated marketing
  • Creative Strategy in Direct and Digital Acquisition
  • Sensory Direct Mail Marketing
  • Digitally augmented direct and digital marketing
  • Marketing automation


  • Good to go digital fundamentals – from search to sales
  • Advanced digital planning for acquisition, conversion and retention
  • Digital Strategy development, segmentation, proposition and customer journey
  • Digital tactical delivery for minimal AMC to maximum ROI
  • Digital optimisation from landing pages to campaigns
  • Digital integration
  • Digital copywriting masterclass
  • Newcomers to Direct Marketing
  • Direct Marketing Essentials/Planning/Metrics
  • Media for Acquisition
  • Media for Retention Activities
  • Statistics and Testing
  • Customer Relationship Marketing
  • Creative Director Development
  • ECRM
  • Copywriting for Direct, Digital and Data-driven Marketing

The fact is we can develop and deliver any kind of marketing course your business needs. We are completely media-nautral and have extensive experience across all advertising, direct and digital channels and tools. We also have access to an extensive network of silo specialists. To find our more about how we can put our professional and academic marketing experience to work for you, call us on 01628 635757 or Mike on 07450 255 168.