Category Archives: agency v Client

July 12

The quantum marketing skills challenge.

  Most of the marketing tasks that once took highly-skilled teams weeks to accomplished can now be actioned in minutes by an individual with a smartphone. Even the most complex programmatic campaigns are triggered, delivered and dynamically optimised in milliseconds. But speed isn’t everything. While marketers make every effort to optimise business and human productivity, […]

Jon-Snow-in-Snow Jam Cyborg November 03

Winter is coming Don Draper

Are clients cooling their interest in agencies? In July 2006, Unilever started giving the cold shoulder (sorry) to the agency world when it cut its UK marketing and digital agency roster from 20 to 7 shops. At the same time, Unilver quietly announced a review of its global digital roster. Among those agencies who survived the cull were: Agency […]

Sir Martin Sorrell thinking about the future December 16

Laughing time is almost over for the agency as we know it

In two minds about the future of advertising and marketing Sir Martin Sorrel himself admits if he was starting out again he wouldn’t build the kind of mega agency he runs today. He is busy looking towards China, digital and customer insight to maintain momentum while wondering, like the rest of us, is there a better […]