Santa has been busy thinking about what you want for Christmas My early Christmas gift to one and all readers is my definitive A-Z list (with a twist ) of marketing in the digital age… the twist is that they all begin with the letter A. There’s optimisation for you. Analysis Keeping in touch with the […]
Category Archives: Augmented Reality
July
18
Oculus Rift my online experience
posted by Mike O'Brien
Mark Zuckerberg made a very interesting statement about the company Facebook has recently acquired for $2 billion. “They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about […]
July
15
Time for direct marketing to get in touch with reality
posted by Mike O'Brien
Sensory marketing makes sense There is one thing that direct mail can do that no other channel can: activate all five of your senses. Touch. Taste. Smell. Vision. Hearing. All can be stimulated at the same time. Clients with the right kinds of products (exotic perfumes, confections and holidays for example), need to invest more in creating greater […]
January
13
Looking for the constantly lost and found consumer
posted by Mike O'Brien
They’re out there somewhere. Whatever the consumer journey, there are only two points of easily understood significance: the moment they first register on our radar and the moment they actually take action to close the deal. The interval between can be measured in Nano-seconds or take years. (I have a client that works on prospects […]
