All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]
Category Archives: Crowd Sourcing
February
03
The RISE of the micro marketing machine
posted by Mike O'Brien
The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]
February
06
Hands up all those who think the age of crowdsourcing is at hand?
posted by Mike O'Brien
Tapping up the endless funding resource E pluribus Unum (from the many, one) is the motto of the United States of America. How appropriate then that a couple of American editors for Wired Magazine, Jeff Howe and Mark Robinson, should be the first to conjure up the now familiar phrase ‘crowdsourcing’ way back in 2005. […]
