Why We Must Stop Rewarding Description in Marketing Education Why does education matter? It’s not because students can memorise models or copy dashboards. It’s because we want them to make better decisions – the kind that drive businesses forward. But here’s the mistake we’ve been making for too long: We reward description. The comfort of […]
Category Archives: Digital Qualifications
September
23
Teach Digital Marketing Like It’s 2030, Not 2010
posted by Mike O'Brien
If AI can draft essays, summarise case studies, analyse data, and even generate campaign plans – why are we still teaching digital marketing at all? Why not just hand students the tools and let the machine do the work? The answer is simple: teaching in the Age of AI is not about replacing the human […]
September
18
Preparing for anything in a VUCA world
posted by Mike O'Brien
Sir Ken Robinson reminded us: “The role of education is not to prepare students for something; it is to help them prepare themselves for anything.” That single word anything changes everything. It reframes education not as a conveyor belt to a predictable outcome, but as a process of developing autonomy – the ability to shape […]
September
18
Lifelong learning in the age of AI
posted by Mike O'Brien
Lifelong learning in the age of AI: the next 10–50 years We often think of learning as something front-loaded into the first two decades of life. School. University. Qualifications. And then we step into work, as if the main job is done. But AI is dismantling that model. Not just because the technology changes faster […]
December
21
Zen and the art of motivation maintenance
posted by Mike O'Brien
Your feet are up but the mind is still at work. If like me you are looking forward to the Christmas Break but have been insanely busy and a have a head so full of ideas about the next evolution in digital marketing that you have no idea how we got here, this is my Christmas present for you. […]
December
16
Customer-Centricity – are you listening Tesco?
posted by Mike O'Brien
Time to get back to basics. Phase 1: Get management off their arses. Welcome to the world of Dangerous Dave Lewis, the new CEO of Tesco. A boss who must put the wind up managers by making them get back to the shop floor on a regular basis. Change Management in the real world is much […]
