Why We Must Stop Rewarding Description in Marketing Education Why does education matter? It’s not because students can memorise models or copy dashboards. It’s because we want them to make better decisions – the kind that drive businesses forward. But here’s the mistake we’ve been making for too long: We reward description. The comfort of […]
Category Archives: Education
September
23
Teach Digital Marketing Like It’s 2030, Not 2010
posted by Mike O'Brien
If AI can draft essays, summarise case studies, analyse data, and even generate campaign plans – why are we still teaching digital marketing at all? Why not just hand students the tools and let the machine do the work? The answer is simple: teaching in the Age of AI is not about replacing the human […]
September
18
Preparing for anything in a VUCA world
posted by Mike O'Brien
Sir Ken Robinson reminded us: “The role of education is not to prepare students for something; it is to help them prepare themselves for anything.” That single word anything changes everything. It reframes education not as a conveyor belt to a predictable outcome, but as a process of developing autonomy – the ability to shape […]
September
18
Lifelong learning in the age of AI
posted by Mike O'Brien
Lifelong learning in the age of AI: the next 10–50 years We often think of learning as something front-loaded into the first two decades of life. School. University. Qualifications. And then we step into work, as if the main job is done. But AI is dismantling that model. Not just because the technology changes faster […]
May
13
To err is human, ergo marketing automation
posted by Mike O'Brien
Is human frailty costing business business? As carbon-based life forms, we are prone to making small mistakes which can have big consequences for our businesses. According to a report referenced by Jeremy Hunt, the Secretary of State for Health, the NHS could afford to hire 60,000 more nurses if staff cut out basic mistakes which are costing £2.5bn a year. It […]
July
18
Oculus Rift my online experience
posted by Mike O'Brien
Mark Zuckerberg made a very interesting statement about the company Facebook has recently acquired for $2 billion. “They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about […]
March
08
Tsar Wars – big agency v plucky client
posted by Mike O'Brien
The battle for control between agencies and clients draws near In a galaxy not far, far away: Brand Activation, Content Marketing, Automation, Accountability and Client Training are about to do battle on an epic scale for control of the marketing and communication industry. The shape of the relationship between clients and agencies is about to undergo […]
