Ever clicked “No thanks, I don’t like saving money” when declining an offer? That’s confirmshaming – guilt-tripping language designed to make you feel foolish for opting out. I’ve had more than a few encounters with American investor spivs shouting, “So you don’t like making money?” as if I were a penny short of tuppence. My […]

Distraction is a marketer’s best trick – and a brand’s biggest risk. Ever been too distracted to notice the “subscribe me to marketing emails” box already ticked? Or that extra insurance slid silently into your cart? That’s the power of defaults – exploiting the fact that in the rush of shopping, most of us aren’t […]