Most of the marketing tasks that once took highly-skilled teams weeks to accomplished can now be actioned in minutes by an individual with a smartphone. Even the most complex programmatic campaigns are triggered, delivered and dynamically optimised in milliseconds. But speed isn’t everything. While marketers make every effort to optimise business and human productivity, […]
Category Archives: Professional Digital Training
May
13
To err is human, ergo marketing automation
posted by Mike O'Brien
Is human frailty costing business business? As carbon-based life forms, we are prone to making small mistakes which can have big consequences for our businesses. According to a report referenced by Jeremy Hunt, the Secretary of State for Health, the NHS could afford to hire 60,000 more nurses if staff cut out basic mistakes which are costing £2.5bn a year. It […]
February
03
The RISE of the micro marketing machine
posted by Mike O'Brien
The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]
December
21
Zen and the art of motivation maintenance
posted by Mike O'Brien
Your feet are up but the mind is still at work. If like me you are looking forward to the Christmas Break but have been insanely busy and a have a head so full of ideas about the next evolution in digital marketing that you have no idea how we got here, this is my Christmas present for you. […]
December
16
Customer-Centricity – are you listening Tesco?
posted by Mike O'Brien
Time to get back to basics. Phase 1: Get management off their arses. Welcome to the world of Dangerous Dave Lewis, the new CEO of Tesco. A boss who must put the wind up managers by making them get back to the shop floor on a regular basis. Change Management in the real world is much […]
