I remember a training session early in my career when my boss laid out the path ahead with genuine enthusiasm. First, we would become marketing ninjas – precise, skilled, lethal in our own lane. Then, once we had mastered that, we would expand – taking on more disciplines, more responsibilities, more plates to spin. Finally, […]
Category Archives: Training
May
23
The agency model is breaking bad
posted by Mike O'Brien
All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]
March
08
Tsar Wars – big agency v plucky client
posted by Mike O'Brien
The battle for control between agencies and clients draws near In a galaxy not far, far away: Brand Activation, Content Marketing, Automation, Accountability and Client Training are about to do battle on an epic scale for control of the marketing and communication industry. The shape of the relationship between clients and agencies is about to undergo […]
