Tag Archives: Briefing

June 12

The creative brief has lost too much mojo

99 times out of 100, the creative brief isn’t really creative enough to inform and inspire great thinking.

Mob-facebook-angry-birds-meets-madmen-square February 10

Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness

Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]