99 times out of 100, the creative brief isn’t really creative enough to inform and inspire great thinking.
Tag Archives: Briefing
Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness
posted by Mike O'Brien
Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]