All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]
Tag Archives: Content Marketing
March
27
Marketing automation prepare to be out-thought
posted by Mike O'Brien
Tempus fugit for the mortal marketer Time, the most precious commodity ever conceived by man, marches relentlessly towards the future without so much as a passing thought for marketer or consumer. It is an unavoidably finite resource that needs to become the central focal point for every product or service hoping to survive in an age of […]
February
03
The RISE of the micro marketing machine
posted by Mike O'Brien
The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]
March
14
Optimise every moment – shedding light on the customer journey
posted by Mike O'Brien
It’s getting more difficult to defend yourself form the competition As we move deeper into the age of the constantly connected customer, mapping the customer journey against the tried and tested buyer behaviour model has become increasingly desirable and difficult in equal measure. As the number of touchpoints expands, so too does the degree of […]
March
08
Tsar Wars – big agency v plucky client
posted by Mike O'Brien
The battle for control between agencies and clients draws near In a galaxy not far, far away: Brand Activation, Content Marketing, Automation, Accountability and Client Training are about to do battle on an epic scale for control of the marketing and communication industry. The shape of the relationship between clients and agencies is about to undergo […]
