Listen to the Jam Read the transcript Welcome to our Marketing, minus the hype Jam. This episode: Why customer journeys are not linear. There is a model often used in marketing:that customers move step by step. Awareness.Consideration.Purchase. It feels structured.It looks logical.It signals control. But it rarely reflects reality. Because customers do not move in […]
Tag Archives: customer journey
March
14
Optimise every moment – shedding light on the customer journey
posted by Mike O'Brien
It’s getting more difficult to defend yourself form the competition As we move deeper into the age of the constantly connected customer, mapping the customer journey against the tried and tested buyer behaviour model has become increasingly desirable and difficult in equal measure. As the number of touchpoints expands, so too does the degree of […]
