Will DeepMind terminate poor display advertising? The merger of digital and physical worlds appears to have drawn a little closer when Google bought into the the UK start-up DeepMind, a cutting-edge artificial intelligence company founded by 37-year-old neuroscientist Demis Hassabis and fellow scientists, Shane Legg and Mustafa Suleyman. DeepMind was founded to combine the best techniques from machine […]
Tag Archives: Google
January
07
Cutting the Big Data house of cards down to size
posted by Mike O'Brien
The Big Data equals big capital expenditure lobby has had marketing journalists reaching for ever more hyperbolic factoids about data. A couple of my favourite examples are: “90% of the data in the world was produced in the last two years” (OMG!) and, “More than 2 billion videos were watched online in the last 24 […]
December
04
Google+ adds up by helping reduce your social footprint
posted by Mike O'Brien
Can less really be more? Reduce your social footprint? How counter-intuitive is that to the current zeitgeist? Well to borrow from creative guru John Hegarty and his Levis campaigns of 1982: “When the world zigs, zag.” Perhaps we need to reconsider our obsession with numbers and consider meaningful relationships. This notion is at the heart […]
November
15
Out of the comfort zone and into the event horizon
posted by Mike O'Brien
Feel the fear and read it anyway There are many points of fear and enlightenment on the road to gaining an academic qualification in digital marketing. As a lead tutor on the IDM’s world class Diploma in Digital course, I watch professionals with considerable experience leafing through Dave Chaffey and Fiona Ellis-Chadwick’s brilliant reference work, […]
