Most organisations believe they have a customer experience problem. And, if like me, you believe CX is the unifying theory of everything for marketing, that is bad news. Journeys feel fragmented. Personalisation feels awkward. Automation feels efficient but oddly cold. Teams redesign touchpoints, refresh interfaces and rewrite tone of voice, yet the experience stubbornly fails […]
Tag Archives: ICONIC
April
11
Zen and the Art of Marketer Maintenance
posted by Mike O'Brien
This text highlights the increasing pressures and resulting emotional strain experienced by marketing professionals in today’s volatile environment. It cites statistics revealing significant levels of burnout, overwhelm, and poor well-being within the industry. The author proposes a strategic framework called ICONIC as a method for marketers to navigate these challenges and prioritize their well-being alongside their professional duties. Ultimately, the piece advocates for a shift towards a more sustainable and empathetic marketing culture that recognizes the human element in demanding roles.
