Tag Archives: Lalo Schifrin

December 18

It’s briefing Jim but not as we know it

In search of a little mojo I was recently tasked with the job of helping a major mobile phone company rediscover their briefing mojo.  The core of this kind of mission is not to underestimate, berate or patronise the group you are working with. Most clients and agencies still work on the basis of … “If […]