Why Marketing’s brightest minds will repeat the mistakes of the past Every generation of marketers believes it is building the future. And in a way, it is. Yet somewhere between the spark of innovation and the scale of industrial success, something vital gets lost – integrity. It happened before, and it’s happening again. When vision […]
Tag Archives: Marketing 3.0
November
15
The 3.0 world belongs to creative thinkers
posted by Mike O'Brien
Make the world a better place – with marketing – seriously? In 2010, the marketing legend Philip Kotler, together with Herman Kartajaya and Iwan Sitiawan collaborated on the publication of Marketing 3.0. This thought-provoking book explores the transition of marketing from product-based (1.0) through the current consumer-based focus (2.0) and into an age of collaborative […]
