Tag Archives: marketing automation

CYBORGg thinker March 27

Marketing automation prepare to be out-thought

Tempus fugit for the mortal marketer Time, the most precious commodity ever conceived by man, marches relentlessly towards the future without so much as a passing thought for marketer or consumer. It is an unavoidably finite resource that needs to become the central focal point for every product or service hoping to survive in an age of […]

Cyborg marketing automation March 07

Let’s humanise marketing automation

Marketing Automation is not an extinction level event for marketers There is a growing belief among computer scientists that machines will soon reach the condition of “artificial general intelligence” and match humans in their intellectual capacity. The Future of Life Institute in the US and the Centre for the Study of Existential Risk at Cambridge university, among other […]

Rise of the micro marketing machine February 03

The RISE of the micro marketing machine

The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]