Tag Archives: Target audience

irobot for marketing automatoin May 13

To err is human, ergo marketing automation

Is human frailty costing business business? As carbon-based life forms, we are prone to making small mistakes which can have big consequences for our businesses. According to a report referenced by Jeremy Hunt, the Secretary of State for Health, the NHS could afford to hire 60,000 more nurses if staff cut out basic mistakes which are costing £2.5bn a year. It […]

Rise of the micro marketing machine February 03

The RISE of the micro marketing machine

The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]

January 08

Even the longest journey starts with a single leap into the unknown

Falling for brand advertising. I started out over 30 years ago in brand advertising creating  TV, press, poster and radio campaigns in the age of mass marketing, when the madmen of Madison Avenue arrived in London. (The concept was everything and the needs, wants and desires of the target audience were of little consequence.) Relating […]

November 29

Too young to write briefs for an ageing population

A new twist on an old problem. When I see client and agency teams struggling to get a brief together or push work out the door that is actually irrelevant to the target audience, I am reminded that I too was once young. While a lack of audience segmentation is often at the root of poor […]