September 12

Imagine Tom Cruise as a marketing planner

To be honest, this one is for my wife who would sack me at a moment’s notice for the charismatic Hollywood superstar known for his blockbuster movies and relentless dedication to his craft, doing his own CGI-free stunts (yeah right), and strange association with the Church of Scientology. (That last bit was me working hard to find fault with the object of my wife’s fantasy.) 

Any way let’s cut to the chase (see what I did there) and imagine the world of marketing through his lens of passion, determination, and a flair for the dramatic that involves being able to run on broken legs. Your mission, should you choose to accept it, is to read as we explore what Tom Cruise might do if he were a marketing planner.

Unwavering Commitment to Excellence: Tom Cruise is renowned for his unwavering commitment to his roles. As a marketing planner, he’d emphasise the importance of excellence in every aspect of a campaign. Brands under his guidance would strive for perfection, from creative content to execution.

A Powerful Brand Persona: Cruise’s own brand persona is strong and memorable. He’d advise brands to develop a compelling brand persona that resonates with their target audience. This persona would be consistent across all marketing channels, creating a strong and recognizable brand identity.

Epic Storytelling: Cruise has been part of epic films with compelling stories. He’d advocate for brands to craft their marketing messages as captivating stories. The use of narrative and emotional storytelling would be at the forefront of his marketing playbook.

Fearless Stunts and Risks: Tom Cruise is famous for performing his own stunts, even in high-risk situations. In marketing, he’d encourage brands to take calculated risks and think outside the box. Bold and innovative campaigns would be the norm, capturing the audience’s attention.

Global Appeal: Cruise’s movies have a global appeal, and he’d advise brands to think globally in their marketing efforts. Strategies would be tailored to resonate with diverse audiences across different cultures and regions.

Fan Engagement: Cruise has a dedicated fan base, and he’d stress the importance of engaging with customers and fans. Brands would actively interact with their audience on social media, responding to comments and creating opportunities for fan involvement.

Attention to Detail: Cruise is known for his attention to detail, which contributes to the success of his films. He’d instil a culture of meticulous planning and execution in marketing campaigns, leaving no room for oversight.

Diversification: Cruise’s filmography spans various genres, showcasing his versatility. As a marketing planner, he’d encourage brands to diversify their marketing efforts, exploring different channels and formats to reach a broader audience.

Continuous Learning: Cruise constantly seeks to improve his skills and take on new challenges. In marketing, he’d advocate for a culture of continuous learning and adaptation, staying updated on industry trends and technologies.

In conclusion, if Tom Cruise were a marketing planner, he’d bring his trademark passion, dedication, and flair for the dramatic to the field. His approach would likely inspire brands to aim for excellence, tell compelling stories, take calculated risks, and engage with their audience on a global scale. Just as Cruise’s films captivate audiences worldwide, his marketing strategies would aim to capture the hearts and minds of consumers, especially my wife.  I can’t see what all the fuss is about myself. It’s like looking in a mirror.