September
10
Back to the Futile: Episode 1: The faux capacitor
Marketers face an uncomfortable truth. AI can already write our copy, design our ads, and optimise our campaigns. But if we let the technology define the work, we risk losing the one thing that makes marketing matter: us.
Because marketing was never just about data, channels, or algorithms. It was – and always will be – about people, the idiots who invented AI with a total disregard for the potentially cataclysmic consequences.
This series is about flipping the lens. Instead of asking what can AI do? we ask what should AI do?
Over four parts, we’ll explore how AI is reshaping marketing in the UK – not as a catalogue of tools, but as a story of purpose, progress, and possibility.
- Part One: The next five years – how AI will move us from efficiency to empathy.
- Part Two: The next ten years – how marketing shifts from campaigns to ecosystems.
- Part Three: The next fifteen years – how AI could transform marketing into stewardship.
- Part Four: The ICONIC Compass – how a human-centred framework can guide us through disruption, keeping trust, ethics, and meaning at the heart of progress.
The question isn’t whether AI will change marketing. It’s whether we’ll let it change us for the better.
Because the future of marketing isn’t about machines. It’s about the values we choose to scale with them. Isn’t that right nan?
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