Most of the marketing tasks that once took highly-skilled teams weeks to accomplished can now be actioned in minutes by an individual with a smartphone. Even the most complex programmatic campaigns are triggered, delivered and dynamically optimised in milliseconds. But speed isn’t everything. While marketers make every effort to optimise business and human productivity, […]
Category Archives: IoT
All we want for Christmas is an IoT party
posted by Mike O'Brien
The Internet of Things has a long way to go before it makes most people’s Christmas stocking