All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]
Tag Archives: Content
March
07
Let’s humanise marketing automation
posted by Mike O'Brien
Marketing Automation is not an extinction level event for marketers There is a growing belief among computer scientists that machines will soon reach the condition of “artificial general intelligence” and match humans in their intellectual capacity. The Future of Life Institute in the US and the Centre for the Study of Existential Risk at Cambridge university, among other […]
February
03
The RISE of the micro marketing machine
posted by Mike O'Brien
The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]
March
14
Optimise every moment – shedding light on the customer journey
posted by Mike O'Brien
It’s getting more difficult to defend yourself form the competition As we move deeper into the age of the constantly connected customer, mapping the customer journey against the tried and tested buyer behaviour model has become increasingly desirable and difficult in equal measure. As the number of touchpoints expands, so too does the degree of […]
March
08
Tsar Wars – big agency v plucky client
posted by Mike O'Brien
The battle for control between agencies and clients draws near In a galaxy not far, far away: Brand Activation, Content Marketing, Automation, Accountability and Client Training are about to do battle on an epic scale for control of the marketing and communication industry. The shape of the relationship between clients and agencies is about to undergo […]
January
17
Great creative meets customer service meets content meets shock and awesome
posted by Mike O'Brien
It’s a minor miracle. Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You […]
