Tag Archives: customer experience

Cyborg marketing automation March 07

Let’s humanise marketing automation

Marketing Automation is not an extinction level event for marketers There is a growing belief among computer scientists that machines will soon reach the condition of “artificial general intelligence” and match humans in their intellectual capacity. The Future of Life Institute in the US and the Centre for the Study of Existential Risk at Cambridge university, among other […]

Rise of the micro marketing machine February 03

The RISE of the micro marketing machine

The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]

the dark lord of agency wars March 08

Tsar Wars – big agency v plucky client

The battle for control between agencies and clients draws near In a galaxy not far, far away: Brand Activation, Content Marketing, Automation, Accountability and Client Training are about to do battle on an epic scale for control of the marketing and communication industry. The shape of the relationship between clients and agencies is about to undergo […]

Mob-facebook-angry-birds-meets-madmen-square February 10

Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness

Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]

robot in art gallery February 07

Remote Controlled Robots To Roam Tate Britain Gallery After Hours So Web Users Can Peek At The Art

Can they do it in the National Portrait Gallery – seeing the faces in a new light will be amazing

January 17

Great creative meets customer service meets content meets shock and awesome

It’s a minor miracle. Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You […]