All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]
Tag Archives: Customer insight
May
13
To err is human, ergo marketing automation
posted by Mike O'Brien
Is human frailty costing business business? As carbon-based life forms, we are prone to making small mistakes which can have big consequences for our businesses. According to a report referenced by Jeremy Hunt, the Secretary of State for Health, the NHS could afford to hire 60,000 more nurses if staff cut out basic mistakes which are costing £2.5bn a year. It […]
March
27
Marketing automation prepare to be out-thought
posted by Mike O'Brien
Tempus fugit for the mortal marketer Time, the most precious commodity ever conceived by man, marches relentlessly towards the future without so much as a passing thought for marketer or consumer. It is an unavoidably finite resource that needs to become the central focal point for every product or service hoping to survive in an age of […]
March
07
Let’s humanise marketing automation
posted by Mike O'Brien
Marketing Automation is not an extinction level event for marketers There is a growing belief among computer scientists that machines will soon reach the condition of “artificial general intelligence” and match humans in their intellectual capacity. The Future of Life Institute in the US and the Centre for the Study of Existential Risk at Cambridge university, among other […]
February
03
The RISE of the micro marketing machine
posted by Mike O'Brien
The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]
July
17
Nest on its way to your home and beyond
posted by Mike O'Brien
Big Brother’s toe in the door or the start of bringing Amazon-style customer service into our everyday lives? I am firmly in Nest’s corner on this one. The idea of my home and many of the objects in it anticipating my every need, want and desire is going to be good for our lives and […]
July
14
Wherever you go, there you are – together with contextual marketing.
posted by Mike O'Brien
Time for marketing to stop living in the past… and the future for that matter. Living in the present moment is essential to a happy life according to Buddhist practitioners of mindfulness. It helps us to eliminate ego-centric concerns about the past and speculative fretting about the future from our lives. In the present moment, we can create […]
February
10
Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness
posted by Mike O'Brien
Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]
February
03
Rightware delivers benchmark tool to identify the fastest smartphones and tablets
posted by Mike O'Brien
Like all good ideas – Basemark X is focused on being useful to customers
January
22
Hi my name is Mike and I am an insight infoholic.
posted by Mike O'Brien
How well do you know your customers? Developing deep, actionable insight into the world of customers is fraught with difficulty for small businesses. Those huge databases chock full of accurate, well classified and richly segmented collations of relevant data sets will forever be in our hearts but not within reach of our budgets. So do […]
