Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]
Tag Archives: Marketing and Advertising
February
10
Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness
posted by Mike O'Brien
February
07
Why did Google dig deep into its pockets to buy DeepMind?
posted by Mike O'Brien
Will DeepMind terminate poor display advertising? The merger of digital and physical worlds appears to have drawn a little closer when Google bought into the the UK start-up DeepMind, a cutting-edge artificial intelligence company founded by 37-year-old neuroscientist Demis Hassabis and fellow scientists, Shane Legg and Mustafa Suleyman. DeepMind was founded to combine the best techniques from machine […]
December
30
It’s time for Digital to become the marketing thought leader
posted by Mike O'Brien
Digital is beginning to take centre stage in the advertising and marketing process. Where brand advertising creates awareness, digital shapes preference and conversion. Where direct marketing builds customer relationships, digital expedites the process in real time. Resistance from the vested interests of channel-focused silos will soon be swept away by customer preference for the sheer utility […]
November
15
Out of the comfort zone and into the event horizon
posted by Mike O'Brien
Feel the fear and read it anyway There are many points of fear and enlightenment on the road to gaining an academic qualification in digital marketing. As a lead tutor on the IDM’s world class Diploma in Digital course, I watch professionals with considerable experience leafing through Dave Chaffey and Fiona Ellis-Chadwick’s brilliant reference work, […]
