It’s time for Digital to become the marketing thought leader
Digital is beginning to take centre stage in the advertising and marketing process. Where brand advertising creates awareness, digital shapes preference and conversion. Where direct marketing builds customer relationships, digital expedites the process in real time. Resistance from the vested interests of channel-focused silos will soon be swept away by customer preference for the sheer utility of the most powerful marketing medium yet invented: mobile. As marketing continues to evolve at unprecedented speed, it is digital that will lead the way.