Tag Archives: Viral

shedding light on the customer journey March 14

Optimise every moment – shedding light on the customer journey

It’s getting more difficult to defend yourself form the competition As we move deeper into the age of the constantly connected customer, mapping the customer journey against the tried and tested buyer behaviour model has become increasingly desirable and difficult in equal measure. As the number of touchpoints expands, so too does the degree of […]

TNT viral drama ad February 10

A viral campaign that really pushes my button

You are walking down the street when you spot a big red button sitting in the middle of the square where nothing ever happens. You walk over and in a fit of idle curiosity you push the button. What follows is nothing short of mind-blowing… What this viral ad proves is that the TV station […]

January 17

Great creative meets customer service meets content meets shock and awesome

It’s a minor miracle. Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You […]