On February 11-13, 2001, at The Lodge at Snowbird ski resort in the Wasatch mountains of Utah, seventeen software developers got together to, as they put it: “Talk, ski, relax, and try to find common ground.” What they produced and signed up to was The Agile Manifesto: a 12-point commitment to optimising the development of software […]
Category Archives: AI Data and Technology
March
27
Marketing automation prepare to be out-thought
posted by Mike O'Brien
Tempus fugit for the mortal marketer Time, the most precious commodity ever conceived by man, marches relentlessly towards the future without so much as a passing thought for marketer or consumer. It is an unavoidably finite resource that needs to become the central focal point for every product or service hoping to survive in an age of […]
March
07
Let’s humanise marketing automation
posted by Mike O'Brien
Marketing Automation is not an extinction level event for marketers There is a growing belief among computer scientists that machines will soon reach the condition of “artificial general intelligence” and match humans in their intellectual capacity. The Future of Life Institute in the US and the Centre for the Study of Existential Risk at Cambridge university, among other […]
February
03
The RISE of the micro marketing machine
posted by Mike O'Brien
The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]
July
17
Nest on its way to your home and beyond
posted by Mike O'Brien
Big Brother’s toe in the door or the start of bringing Amazon-style customer service into our everyday lives? I am firmly in Nest’s corner on this one. The idea of my home and many of the objects in it anticipating my every need, want and desire is going to be good for our lives and […]
March
08
Tsar Wars – big agency v plucky client
posted by Mike O'Brien
The battle for control between agencies and clients draws near In a galaxy not far, far away: Brand Activation, Content Marketing, Automation, Accountability and Client Training are about to do battle on an epic scale for control of the marketing and communication industry. The shape of the relationship between clients and agencies is about to undergo […]
February
07
Remote Controlled Robots To Roam Tate Britain Gallery After Hours So Web Users Can Peek At The Art
posted by Mike O'Brien
Can they do it in the National Portrait Gallery – seeing the faces in a new light will be amazing
February
03
Rightware delivers benchmark tool to identify the fastest smartphones and tablets
posted by Mike O'Brien
Like all good ideas – Basemark X is focused on being useful to customers
January
22
Hi my name is Mike and I am an insight infoholic.
posted by Mike O'Brien
How well do you know your customers? Developing deep, actionable insight into the world of customers is fraught with difficulty for small businesses. Those huge databases chock full of accurate, well classified and richly segmented collations of relevant data sets will forever be in our hearts but not within reach of our budgets. So do […]
January
17
Great creative meets customer service meets content meets shock and awesome
posted by Mike O'Brien
It’s a minor miracle. Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You […]
January
11
Latest insights from the leading global information services company
posted by Mike O'Brien
Latest insights from the leading global information services company Yet more free information. Their consumer database holds information on 45 million UK customers. They hold marketing lifestyle data on 49.7 million individuals in the UK, including 33 million email address and 20 million mobiles. They already know what you would love to know about your customers.
January
09
comScore Digital Whitepaper archive
posted by Mike O'Brien
comScore Digital Whitepaper archive Free information at your fingertips. comScore measures what people do as they navigate the digital world – and turns that information into insights and actions for their clients to maximize the value of their digital investments. Trust me, the insights they churn out are incredible. comScore captures over 1.5 Trillion interactions every […]
January
07
Cutting the Big Data house of cards down to size
posted by Mike O'Brien
The Big Data equals big capital expenditure lobby has had marketing journalists reaching for ever more hyperbolic factoids about data. A couple of my favourite examples are: “90% of the data in the world was produced in the last two years” (OMG!) and, “More than 2 billion videos were watched online in the last 24 […]
December
04
Google+ adds up by helping reduce your social footprint
posted by Mike O'Brien
Can less really be more? Reduce your social footprint? How counter-intuitive is that to the current zeitgeist? Well to borrow from creative guru John Hegarty and his Levis campaigns of 1982: “When the world zigs, zag.” Perhaps we need to reconsider our obsession with numbers and consider meaningful relationships. This notion is at the heart […]
