Tag Archives: creative

June 12

The creative brief has lost too much mojo

99 times out of 100, the creative brief isn’t really creative enough to inform and inspire great thinking.

BREAKING-BAD May 23

The agency model is breaking bad

All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]

TNT viral drama ad February 10

A viral campaign that really pushes my button

You are walking down the street when you spot a big red button sitting in the middle of the square where nothing ever happens. You walk over and in a fit of idle curiosity you push the button. What follows is nothing short of mind-blowing… What this viral ad proves is that the TV station […]

Mob-facebook-angry-birds-meets-madmen-square February 10

Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness

Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]

Crowd sourcing visual February 06

Hands up all those who think the age of crowdsourcing is at hand?

Tapping up the endless funding resource E pluribus Unum (from the many, one) is the motto of the United States of America. How appropriate then that a couple of American editors for Wired Magazine, Jeff Howe and Mark Robinson, should be the first to conjure up the now familiar phrase ‘crowdsourcing’ way back in 2005. […]

January 17

Great creative meets customer service meets content meets shock and awesome

It’s a minor miracle. Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You […]

Start anything you want with an RFID chip January 06

Strongbow has the bottle to use an RFID chip

In think Strongbow’s Earn it Campaign is great – I wish I had the bottle for the Stand Up Challenge – but this idea to use the bottle cap to trigger events in their new “Starter’ campaign that is rolling out across Europe is a great example of the way the physical and digital worlds […]