Tag Archives: Digital marketing

June 12

The creative brief has lost too much mojo

99 times out of 100, the creative brief isn’t really creative enough to inform and inspire great thinking.

December 13

All we want for Christmas is an IoT party

The Internet of Things has a long way to go before it makes most people’s Christmas stocking

BREAKING-BAD May 23

The agency model is breaking bad

All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]

CYBORGg thinker March 27

Marketing automation prepare to be out-thought

Tempus fugit for the mortal marketer Time, the most precious commodity ever conceived by man, marches relentlessly towards the future without so much as a passing thought for marketer or consumer. It is an unavoidably finite resource that needs to become the central focal point for every product or service hoping to survive in an age of […]

Cyborg marketing automation March 07

Let’s humanise marketing automation

Marketing Automation is not an extinction level event for marketers There is a growing belief among computer scientists that machines will soon reach the condition of “artificial general intelligence” and match humans in their intellectual capacity. The Future of Life Institute in the US and the Centre for the Study of Existential Risk at Cambridge university, among other […]

Rise of the micro marketing machine February 03

The RISE of the micro marketing machine

The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]

Digital Mission, Video, JP Sears, December 21

Zen and the art of motivation maintenance

Your feet are up but the mind is still at work. If like me you are looking forward to the Christmas Break but have been insanely busy and a have a head so full of ideas about the next evolution in digital marketing that you have no idea how we got here, this is my Christmas present for you. […]

Kenco coffee v gangs October 26

Ganging up on gangs in the coffee business

Go ahead make my day Kenco I’ve been looking for a campaign to support last November’s post; The World belongs to Creative Thinkers: an article inspired by Philip Kotler’s book, Marketing 3.0 in which he urges us to make marketing a force for long-term good and not just short-term sales. For me, the approach that […]

Facebook virtual reality July 18

Oculus Rift my online experience

Mark Zuckerberg made a very interesting statement about the company Facebook has recently acquired for $2 billion. “They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about […]

June 25

Security Researchers Uncover The Tools Governments Use To Spy On Our Phones

Don’t say I didn’t warn you… banking on your mobile phone, not for me