Category Archives: Customer Experience

Content that focuses on customer experiences that create superior brand perception and positioning

July 12

The quantum marketing skills challenge.

  Most of the marketing tasks that once took highly-skilled teams weeks to accomplished can now be actioned in minutes by an individual with a smartphone. Even the most complex programmatic campaigns are triggered, delivered and dynamically optimised in milliseconds. But speed isn’t everything. While marketers make every effort to optimise business and human productivity, […]

December 13

All we want for Christmas is an IoT party

The Internet of Things has a long way to go before it makes most people’s Christmas stocking

letter-christmas-decoration-7287329 December 03

The 12 A’s of Christmas

Santa has been busy thinking about what you want for Christmas My early Christmas gift to one and all readers is my definitive A-Z list (with a twist ) of marketing in the digital age… the twist is that they all begin with the letter A. There’s optimisation for you. Analysis Keeping in touch with the […]

Jon-Snow-in-Snow Jam Cyborg November 03

Winter is coming Don Draper

Are clients cooling their interest in agencies? In July 2006, Unilever started giving the cold shoulder (sorry) to the agency world when it cut its UK marketing and digital agency roster from 20 to 7 shops. At the same time, Unilver quietly announced a review of its global digital roster. Among those agencies who survived the cull were: Agency […]

hitchcock amazon drone October 03

The ABC of OVP (Online Value Proposition)

As Leonardo DaVinci once said, “Simplicity is the ultimate sophistication.” So my as-simple-as-it-gets take on developing a powerful OVP (Online Value Proposition) is… “Be more useful than useless.” The process is as follows: A. Assess what customers find most useful B. Be especially mindful of things that remain useful over time C. Commit to remaining demonstrably more useful than […]

BREAKING-BAD May 23

The agency model is breaking bad

All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]

cyborgg-running-man April 16

Get agile or get left behind

On February 11-13, 2001, at The Lodge at Snowbird ski resort in the Wasatch mountains of Utah, seventeen software developers got together to, as they put it: “Talk, ski, relax, and try to find common ground.” What they produced and signed up to was The Agile Manifesto: a 12-point commitment to optimising the development of software […]

CYBORGg thinker March 27

Marketing automation prepare to be out-thought

Tempus fugit for the mortal marketer Time, the most precious commodity ever conceived by man, marches relentlessly towards the future without so much as a passing thought for marketer or consumer. It is an unavoidably finite resource that needs to become the central focal point for every product or service hoping to survive in an age of […]

Rise of the micro marketing machine February 03

The RISE of the micro marketing machine

The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]

Nest-Thermostat July 17

Nest on its way to your home and beyond

Big Brother’s toe in the door or the start of bringing Amazon-style customer service into our everyday lives? I am firmly in Nest’s corner on this one. The idea of my home and many of the objects in it anticipating my every need, want and desire is going to be good for our lives and […]