Category Archives: Digital

Articles containing content on all aspect of Digital Marketing

December 13

All we want for Christmas is an IoT party

The Internet of Things has a long way to go before it makes most people’s Christmas stocking

letter-christmas-decoration-7287329 December 03

The 12 A’s of Christmas

Santa has been busy thinking about what you want for Christmas My early Christmas gift to one and all readers is my definitive A-Z list (with a twist ) of marketing in the digital age… the twist is that they all begin with the letter A. There’s optimisation for you. Analysis Keeping in touch with the […]

BREAKING-BAD May 23

The agency model is breaking bad

All good things come to an end Advertising, direct marketing and digital agencies have played a pivotal role in turning marketing into a $600 billion a year industry. The memorable ads, mailshots and digital campaigns have done more than simply help advertisers to create brands, sell products and develop ongoing relationships with customers, they have […]

cyborgg-running-man April 16

Get agile or get left behind

On February 11-13, 2001, at The Lodge at Snowbird ski resort in the Wasatch mountains of Utah, seventeen software developers got together to, as they put it: “Talk, ski, relax, and try to find common ground.” What they produced and signed up to was The Agile Manifesto: a 12-point commitment to optimising the development of software […]

Rise of the micro marketing machine February 03

The RISE of the micro marketing machine

The past makes me confused about the future of marketing The Bellwether report for January 2015, found that the “fragile nature of the economy has knocked the confidence of marketers and forced many to adopt “cost-efficient” online strategies to reign in their advertising spend.” It then went on to state that, “Despite the slowdown in advertising spend in […]

Kenco coffee v gangs October 26

Ganging up on gangs in the coffee business

Go ahead make my day Kenco I’ve been looking for a campaign to support last November’s post; The World belongs to Creative Thinkers: an article inspired by Philip Kotler’s book, Marketing 3.0 in which he urges us to make marketing a force for long-term good and not just short-term sales. For me, the approach that […]

Facebook virtual reality July 18

Oculus Rift my online experience

Mark Zuckerberg made a very interesting statement about the company Facebook has recently acquired for $2 billion. “They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about […]

Nest-Thermostat July 17

Nest on its way to your home and beyond

Big Brother’s toe in the door or the start of bringing Amazon-style customer service into our everyday lives? I am firmly in Nest’s corner on this one. The idea of my home and many of the objects in it anticipating my every need, want and desire is going to be good for our lives and […]

digital finger print July 15

Time for direct marketing to get in touch with reality

Sensory marketing makes sense There is one thing that direct mail can do that no other channel can: activate all five of your senses. Touch. Taste. Smell. Vision. Hearing. All can be stimulated at the same time. Clients with the right kinds of products (exotic perfumes, confections and holidays for example), need to invest more in creating greater […]

July 14

Wherever you go, there you are – together with contextual marketing.

Time for marketing to stop living in the past… and the future for that matter. Living in the present moment is essential to a happy life according to Buddhist practitioners of mindfulness. It helps us to eliminate ego-centric concerns about the past and speculative fretting about the future from our lives.  In the present moment, we can create […]

Mob-facebook-angry-birds-meets-madmen-square February 10

Angry Birds meets Mad Men – in a polymathic nutshell of useful agile responsivness

Angry Birds meets Mad Men – it’s the new me but a lot more useful than I used to be. After 34 years in brand, direct and digital marketing I am unashamedly addicted to all things digital, demonstrably media-neutral, obsessively customer-centric, passionate about lecturing and ready with a collection of brand agency stories that would […]

robot in art gallery February 07

Remote Controlled Robots To Roam Tate Britain Gallery After Hours So Web Users Can Peek At The Art

Can they do it in the National Portrait Gallery – seeing the faces in a new light will be amazing

deep mind machine intelligence February 07

Why did Google dig deep into its pockets to buy DeepMind?

Will DeepMind terminate poor display advertising? The merger of digital and physical worlds appears to have drawn a little closer when Google bought into the the UK start-up DeepMind, a cutting-edge artificial intelligence company founded by 37-year-old neuroscientist Demis Hassabis and fellow scientists, Shane Legg and Mustafa Suleyman. DeepMind was founded to combine the best techniques from machine […]

February 06

Google digs deep into its pockets to buy DeepMind

angrybirdsmain gaming mobile February 03

Rightware delivers benchmark tool to identify the fastest smartphones and tablets

Like all good ideas – Basemark X is focused on being useful to customers

insight infoholic January 22

Hi my name is Mike and I am an insight infoholic.

How well do you know your customers? Developing deep, actionable insight into the world of customers is fraught with difficulty for small businesses. Those huge databases chock full of accurate, well classified and richly segmented collations of relevant data sets will forever be in our hearts but not within reach of our budgets. So do […]

January 17

Great creative meets customer service meets content meets shock and awesome

It’s a minor miracle. Mind blowing creativity that took the whole business and a plane load of customers to deliver the big idea. Right up there with Avis We try Harder in my books. I read a covering article in which the marketing pundit asked, “It’s all very well, but will it sell seats?” You […]

contact lens ar January 13

Looking for the constantly lost and found consumer

They’re out there somewhere. Whatever the consumer journey, there are only two points of easily understood significance: the moment they first register on our radar and the moment they actually take action to close the deal. The interval between can be measured in Nano-seconds or take years. (I have a client that works on prospects […]

January 10

Semi-sentient avatars and my optimised digital marketing fantasy.

Life will never be the same. I miss the visionary novels of the one and only Ian M Banks. His mind-blowing Culture novels make me feel pessimistic and optimistic in equal measure. While artificial intelligence seems to have peaked at robot soccer tournaments; data, search, social and mobile stand on the verge of morphing into […]

January 07

Cutting the Big Data house of cards down to size

The Big Data equals big capital expenditure lobby has had marketing journalists reaching for ever more hyperbolic factoids about data. A couple of my favourite examples are: “90% of the data in the world was produced in the last two years” (OMG!) and, “More than 2 billion videos were watched online in the last 24 […]

Start anything you want with an RFID chip January 06

Strongbow has the bottle to use an RFID chip

In think Strongbow’s Earn it Campaign is great – I wish I had the bottle for the Stand Up Challenge – but this idea to use the bottle cap to trigger events in their new “Starter’ campaign that is rolling out across Europe is a great example of the way the physical and digital worlds […]

December 30

It’s time for Digital to become the marketing thought leader

Digital is beginning to take centre stage in the advertising and marketing process. Where brand advertising creates awareness, digital shapes preference and conversion. Where direct marketing builds customer relationships, digital expedites the process in real time. Resistance from the vested interests of channel-focused silos will soon be swept away by customer preference for the sheer utility […]

VW logo December 22

From one way traffic to interpersonal traffic with VW

I love this linear commercial for VW.  It’s called 30 years in the making and it shows the changing life of the manufacturers working on the car’s design and production over the lifespan of the car. It’s a perfect example of linear communication. The brand speaks. Tells us a brand-centric story about it’s own narrative […]

December 18

It’s the experience not the budget or the channel that counts

Thinking outside the silo As the age of blow it all on TV marketing driven by the silo-centric interests of mega agency networks sputters in and out of temporal existence, I notice a worrying trend: rumour has it that mobile advertising is set to reap the budgetary fallout. Didn’t we go through this a few years back when TV […]

December 05

Digital Marketing redefined

In search of a definition I have been working on a Module for an online course which had me scrabbling around for a succinct one-liner describing digital marketing. First time of note is that finding anything outside of Wiki’s version is nigh on impossible. The next issue is the fact that those who bother to […]

December 04

Google+ adds up by helping reduce your social footprint

Can less really be more? Reduce your social footprint? How counter-intuitive is that to the current zeitgeist? Well to borrow from creative guru John Hegarty and his Levis campaigns of 1982: “When the world zigs, zag.” Perhaps we need to reconsider our obsession with numbers and consider meaningful relationships. This notion is at the heart […]

November 29

Too young to write briefs for an ageing population

A new twist on an old problem. When I see client and agency teams struggling to get a brief together or push work out the door that is actually irrelevant to the target audience, I am reminded that I too was once young. While a lack of audience segmentation is often at the root of poor […]

November 26

Why market when you can UnMarket?

Calling time on the old rule book. Scott Stratten is President of UnMarketing and is, demonstrably, an expert in social engagement. What constitutes the title “Expert in the field?” His client’s viral marketing videos have been viewed over 60 million times. More importantly, his book, Unmarketing – Stop Marketing. Start Engaging (Revised and updated edition), […]

November 15

Out of the comfort zone and into the event horizon

Feel the fear and read it anyway There are many points of fear and enlightenment on the road to gaining an academic qualification  in digital marketing. As a lead tutor on the IDM’s world class Diploma in Digital course, I watch professionals with considerable experience leafing through Dave Chaffey and Fiona Ellis-Chadwick’s brilliant reference work, […]